Production Workflow

A video production workflow spans pre-production, production, and post-production. Each phase has distinct deliverables, stakeholders, and risks. This guide covers how to keep all three phases connected.

Pre-production: plan before you shoot

Pre-production includes scripting, storyboarding, location scouting, casting, and scheduling. The deliverable is a production plan that the entire crew can reference on set.

Digital production plans replace static PDFs. A shared, editable plan means last-minute changes propagate instantly instead of generating confusion on the day of the shoot.

Production: capture with context

On set, the challenge is capturing everything the script requires while adapting to real-world conditions. A teleprompter integrated into your production platform keeps talent on-script without a separate device.

Time tracking during production establishes the real cost of each shoot day. This data is critical for budgeting future projects accurately.

Post-production: edit, review, deliver

Post-production is where raw footage becomes a finished piece. Editors assemble, color, mix audio, and add graphics. Each step can generate a new version that needs review.

Integrating review into the post workflow — so editors see comments as timeline markers — eliminates the gap between feedback and action. Export markers to your NLE and close notes directly from the edit.

Automation across phases

Workflow automation moves tasks between phases without manual intervention. When a script is approved, the project auto-advances to production. When an edit is approved, it moves to delivery.

Automations also handle notifications — alerting the colorist when the edit is locked, or pinging the client when a new cut is ready for review. Fewer manual handoffs means fewer dropped balls.

Frequently asked questions

What are the main phases of video production?
Video production follows four main phases: pre-production (planning, scripting, scheduling), production (shooting and capturing content), post-production (editing, color, sound, VFX, review), and delivery (export, QC, distribution, and archiving).
How do you manage handoffs between production phases?
Clear handoff points with defined deliverables prevent work from falling through the cracks. Each phase should have specific exit criteria that must be met before the next phase begins. Use a project management system to track phase transitions and ensure all stakeholders are notified.
What is picture lock and why does it matter?
Picture lock is the point where the edit is finalized and no further changes to timing, shot selection, or sequence order will be made. It matters because color grading, sound design, VFX, and graphics all depend on a stable timeline. Changes after picture lock cascade through all these departments, causing costly rework.

Manage every phase in one platform.

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